How important is real estate photography to selling a home?

March 03, 2014  •  Leave a Comment

When I first got involved with the real estate business in 1984, real estate photography for most properties consisted of black and white Polaroid photos of the front of the house. Polaroid cameras used self developing film that produced an image within a few minutes of taking the shot. The film was expensive and quality not great, but since most of these photos would be poorly printed either in the Sunday real estate section of the local paper or in the once every two weeks Multiple Listing Service books, quality was not much of an issue. In those pre Internet days, potential home buyers generally had to visit a real estate office to find out what was for sale and the local real estate agent was the primary decision maker in which properties a prospective buyer would be shown, meaning that real estate photography really played little role in how many times a home was shown or how long it took to sell it. Interior photos required a lot of lighting equipment in order to produce decent exposures and color photos were reserved for only the most expensive properties that might be featured in a slick magazine type publication.

 

Jump ahead 30 years and every bit of this scenario has changed dramatically. Digital photography and photo processing software have made taking multiple high quality exterior and interior views much easier and more affordable. The Internet and mobile technologies have made high quality display of photos available to anyone with access to a computer or mobile device. Real estate buyers can find out what is for sale on any number of web sites which allow searches using a wide variety of criteria, and buyers now tell their agents which properties they want to see based on what the buyer has seen on line. In this current scenario, real estate photography plays an extremely important role in how many buyers make an on site visit to the property and how long a property takes to sell.

 

In today's real estate market, the photos featured on line with listings operate as the initial showing of the property. With the number of properties for sale still exceeding the number of buyers in many markets,  having good photos of a listing on line is vital to any seller wanting to get top dollar for their property. High quality real estate photos won't sell your property for more than it is worth, but they are crucial to a seller getting the best price possible. Poor real estate photos will limit the number of showings of even the nicest properties, resulting in less interest, longer marketing times and lower offers.



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